While the iPhone 12 Pro and iPhone 12 Pro Max have a lot in common, there are some key differences you should consider when figuring out which phone is best for you.
Most of the significant changes revolve around the phone’s cameras. The Pro Max includes the same Lidar sensor found in the iPhone 12 Pro. The sensor assists in taking high-quality low-light or nighttime photos viable without an expensive standalone camera. It also allows you to shoot in Apple ProRAW for more editing flexibility.
The iPhone Pro Max takes this one step further, including Sensor-shift Optical Image Stabilization whereas the iPhone Pro. This helps to reduce shaking and blurring and further improves night photography.
The iPhone 12 Pro Max also offers up to 12x digital zoom which is 2x more than the iPhone 12 Pro. This is another area where the image stabilization will help.
The display on the Apple iPhone 12 Pro Max is also the biggest screen on an Apple phone ever, coming in at 6.7-inches.
Everything else about the phone is similar -- if not identical -- to its smaller sibling. If the camera and screen size don’t make or break whether this phone is for you, check our iPhone 12 Pro review for more on what to expect.
What the Critics Are Saying...

- What Hi-FiThe iPhone 12 Pro Max is the best phone that Apple has ever made, with the biggest screen, the best speakers, the best camera and the biggest battery. But many of its upgrades over the iPhone 12 are minimal, and the fact that the standard iPhone now has an OLED display is another reason not to spend...

- Gareth Beavis, TechRadarIf you’re looking for the best iPhone on the market, the iPhone 12 Pro Max is it: it’s powerful, has the longest battery life on an iPhone we’ve tested in 2020 and the camera is top-notch. You'll need to be ready to carry the extra heft, as this is also the biggest iPhone of all time, and the cost i...

- Yural Maskey, GadgetbyteiPhone 12 Pro Max represents the best of Apple among all the iPhones of this year. It's big, bold, and features some of the best smartphone camera experience. However, the added bulk, heft also results in the phone being too heavy and uncomfortable for regular users. In my opinion, this tradeoff jus...

- Marie Georgescu De Hillerin, DxOMarkDue to low-end resonances and inverted channels in playback, along with easy-to-occlude microphones and emphasized brightness in recordings, the iPhone 12 Pro Max can’t entirely keep up with the best audio performers, namely the Xiaomi Mi 10 Pro and the Asus ROG Phone 3. That all said, Apple’s 2020...

- Aabhas Sharma, Gadgets NowThe iPhone 12 Pro Max isn't a smartphone for everyone, considering its price. But if you are looking for a smartphone that does everything remarkably well, then don't look beyond it. It is the best iPhone of 2020 and one of the best smartphones money can buy.
Prices (Where to Buy)
Common Questions
Apple released the iPhone 12 Pro Max on November 6, 2020.
The iPhone 12 Pro Max price will vary depending on retailer, age, special offers and whether or not it's purchased with a service plan. If purchased with a 2 year service contract for example, you would likely pay much less for the phone itself up front. You can compare Apple iPhone 12 Pro Max prices from around the web here on The Informr.
Apple backs up the iPhone 12 Pro Max with a 1 Year parts & labour warranty.
If your iPhone 12 Pro Max has problems and is still within its warranty period, you could contact Apple support or the retailer you purchased the phone from. You'll find Apple's contact information here. If your phone is off warranty and needs repair for a physical problem such as a broken screen or bad battery, you should visit an authorized service centre or a local phone repair shop. You can also connect with others in The Informr Community Forum to find and share answers to questions.
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