Nubia Alpha review

5/10 AVG.
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  • Nubia Alpha

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Critic Reviews


TechRadar

A wearable, flexible, durable smartphone – with major issues

from TechRadar

At its core the Nubia Alpha is a fascinating device, but there just aren’t enough apps for it to be a valuable wearable or smartphone, and it has enough bugs and issues to make it feel temperamental to use.

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At its core the Nubia Alpha is a fascinating device, but there just aren’t enough apps for it to be a valuable wearable or smartphone, and it has enough bugs and issues to make it feel temperamental to use.

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PC Magazine

It looks too gimmicky and falls short as a smartwatch

from PC Magazine

The Nubia Alpha stands out because of its flexible display and camera, but neither of these features add to the smartwatch experience or make it worth the $449 investment. And even with a built-in eSIM in the forthcoming model, you certainly wouldn't want to replace your phone with the Alpha, as...More

The Nubia Alpha stands out because of its flexible display and camera, but neither of these features add to the smartwatch experience or make it worth the $449 investment. And even with a built-in eSIM in the forthcoming model, you certainly wouldn't want to replace your phone with the Alpha, as it barely offers more functionality in the app department than a feature phone.

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Neowin

A cool vision of the future plagued by too many missteps

from Neowin

The look and feel of the watch, despite being a little bulky, are still great. The software on its own is also pretty decent, and I like its overall design and the attention to some of the little details, such as moving the interface up and down along the screen, the filters in the camera app, an...More

The look and feel of the watch, despite being a little bulky, are still great. The software on its own is also pretty decent, and I like its overall design and the attention to some of the little details, such as moving the interface up and down along the screen, the filters in the camera app, and some other things. But it's that kind of attention that makes it especially frustrating that nubia failed to nail down many of the basics of the functionality of a smartwatch. The duplicate notifications, the buggy and limited fitness tracking, and the lack of any kind of software ecosystem for developers make it very hard to recommend the Alpha to just about anyone, especially at the very high asking price of $450.

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AndroidPIT

A taste of the future

from AndroidPIT

The Nubia Alpha is a bit of a UFO in the smartwatch and smartphone market. Admittedly, the device attracts curiosity, but its usefulness remains highly debatable. The flexible screen may garner respect for its technical achievements, but it seems to me quite difficult to recommend its purchase to the general public at the moment.

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The Nubia Alpha is a bit of a UFO in the smartwatch and smartphone market. Admittedly, the device attracts curiosity, but its usefulness remains highly debatable. The flexible screen may garner respect for its technical achievements, but it seems to me quite difficult to recommend its purchase to the general public at the moment.

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Tech Advisor

Flaws don't overshadow the potential at its heart

from Tech Advisor

In concept, the Nubia Alpha is phenomenal: a flexible OLED smartwatch display makes total sense. In practice it's less successful, with a bulky design, rubbish camera, and frequently frustrating software. Unfortunately, that isn't what we've got, and the Nubia Alpha as-is is ugly, overpriced, an...More

In concept, the Nubia Alpha is phenomenal: a flexible OLED smartwatch display makes total sense. In practice it's less successful, with a bulky design, rubbish camera, and frequently frustrating software. Unfortunately, that isn't what we've got, and the Nubia Alpha as-is is ugly, overpriced, and occasionally feels downright broken. I can't recommend that you buy it, but I wish I could.

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Pocket-lint

Big, bold and utterly bizarre

from Pocket-lint

It's hard to see the need for Nubia's Alpha in today's market, especially given its price. Just on first impressions, it's probably safe to assume you'll be better off with an Apple Watch if you want a versatile, fully functioning watch and have the option for calls/messages etc. While we really...More

It's hard to see the need for Nubia's Alpha in today's market, especially given its price. Just on first impressions, it's probably safe to assume you'll be better off with an Apple Watch if you want a versatile, fully functioning watch and have the option for calls/messages etc. While we really like the wrist-band built and the way it feels, the actually watch face is big, bulky and doesn't seem to fit a consumer need at all.

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Digital Trends

Only the most geeky need apply

from Digital Trends

The Alpha is exactly what we want from Nubia. It’s weird, oddly compelling, technically quite impressive, features elements that don’t work as described and that need fixing before release, and isn’t like anything else on sale. None of this is a reason to rush out and buy it, but we’re glad it exists.

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The Alpha is exactly what we want from Nubia. It’s weird, oddly compelling, technically quite impressive, features elements that don’t work as described and that need fixing before release, and isn’t like anything else on sale. None of this is a reason to rush out and buy it, but we’re glad it exists.

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