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Headline Big, bold and utterly bizarre

It's hard to see the need for Nubia's Alpha in today's market, especially given its price. Just on first impressions, it's probably safe to assume you'll be better off with an Apple Watch if you want a versatile, fully functioning watch and have the option for calls/messages etc. While we really like the wrist-band built and the way it feels, the actually watch face is big, bulky and doesn't seem to fit a consumer need at all.