The Apple Watch Sport Edition is available for $349 and $399. I have the larger 42mm model and actually paid $599 for it on eBay. With sales tax it ended up being a $150 premium over the Apple Store. However, the Apple Store models show shipping dates in June and July. Other models of the Apple Watch start at $549 and go up to $17,000. Some people really value having a watch so get the model that fits your lifestyle and budget.