Miles behind in the wake of the iOS and Android era, BlackBerry has overhauled its hardware and software.
Its first offering, the BlackBerry Z10, is indeed a phone that devoted followers (current and former) will love. As Laptop Magazine puts it, "...the company has created a platform that should not only keep many faithful from jumping ship, but also win some back."
However, those used to the workings of iOS and Android and unfamiliar with BlackBerry will find the Z10 not worth the transition. Business Insider makes that clear saying, "There's next to no incentive for anyone currently using an iPhone or Android phone to make the switch to BlackBerry..."
But for the BlackBerry faithful, the Z10 will not let you down. The creators of the phone have overhauled everything you know about the previous devices (even the recent Storm series) and shown that it can create compelling hardware relevant to this day and age. Phonedog details this when saying in their review that the "...Z10 is a substantial leap forward for BlackBerry. It brings the company into the 21st century with a modern smartphone with a dual-core processor, HD display, LTE connectivity, and an improved camera."
While the hardware and technical specs are a plus, the software is a let-down. Compared to the dedicated and wide-ranging services of the App Store and Google Play, the BlackBerry Z10 fails to have an adequate competitor. Gaj-it say that "there aren't enough apps to tempt consumers away from Android and iOS, and there aren't enough consumers to tempt app developers to make BB10 apps as a priority."
The clear result is that the BlackBerry Z10, while an overhaul and modernization of the once great smartphone giant, isn't quite up-to-date in terms of software and accessibility for consumers used to the two big rivals, Android and iOS. Loyal buyers will rejoice, however, in the best BlackBerry handset to date.
Above all, the Z10 gives a new hope for the future of BlackBerry. Luke Johnson from TrustedReviews best sums this up with saying, "The BlackBerry Z10 has seemingly given its new iOS and Android rival[s] the best possible platform from which to grow."