Samsung's Java-Based Rex to Take on Nokia's Budget Phones
Daily Mobile

As part of its bid to dominate every single niche in the mobile phone arena, Samsung unveiled a new line of budget phones called Rex. The maker of the high-end Galaxy S phones and the Galaxy Note announced, namely, the Rex 70, 80 and 90, which sport capacitive touch screens, and the cheapest model, the Rex 60, which features a resistive display. All four phones are running on a Java-based OS rather than the Android software that's running the high-end Samsung phones, although the new budget devices will have Samsung's familiar TouchWiz UI overlay. The phones are being sold in India for $80 to $120 and will arrive in other emerging markets soon.

What Else You Need To Know

  • The Rex handsets feature social networking apps Twitter and Facebook, a data-fees-saving Opera Mini browser, paltry 3-inch displays with 320 x 480 resolutions, and dual SIM options with hot-swap.
  • Samsung in 2012 was the world's top seller of smartphones, as well as mobile phones (smartphones plus feature phones), according to research firm Gartner.
  • Samsung ended 2012 in the number one position, in both worldwide smartphone sales and overall mobile phone sales (smartphones and feature phones), according to research firm Gartner.
  • The new Rex phones will rival the Asha phones and other modest phones from Nokia, which continues to be one of the world's largest phone manufacturers thanks to its feature-phone lineup.

Other sources

It's clear that Samsung is gunning for Nokia's position as king of the low-end with Rex. - Aaron Souppouris, The Verge  
The popularity of feature phones has been on the downfall for a couple of years now, but that doesn’t mean there’s absolutely no place on the market for such modest gadgets. - Adrian Diaconescu, Technology Tell  
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