If this phone looks familiar, that’s because it’s the same mobile phone featured in the leaked 2009 Motorola line-up for Verizon. Previously referred to as the Rush 2, it’s now called the Motorola Rival A455 and is also now available on Telus as well.

telus motorola rival a455

The Moto Rival comes with a 2.2-inch display with touch dial-pad, 2-megapixel camera with video capture capabilities, Bluetooth, full QWERTY keypad, 3.5mm headphone jack, and quick access to IM and email applications. It may not be a smartphone nor does it feature WiFi connectivity, but this will surely be a welcome treat for those who love to message their friends either by SMS or via the internet. The Moto Rival is available in Tin Silver and Purple colored variants, and is retailing for $99.99 on a 3-year contract, $199.99 for 2-years, $249.99 on a single year, and $299.99 outright purchase. More info can be found here.

If you fancy yourself as a good reader of SMS messages, here’s a shortened SMS-friendly version of Telus’ Moto Rival press release:

Moto&Telus = Amzg new msg'ing cell

           Rival A455 1touch 2 txts, :)s & IM

           TORONTO, Aug. 5 /CNW/ - U'll nvr be txtless w/Moto's Rival
A455 @ Telus
           CDNs sent 7.2B txts Jan-Mar09 cuz we (less than)3 SMS!
Moto's Rival makes
msging QKnEZ w/QWERTY kybrd that gives u 1touch access 2 txts, emoticons & IM.
           Avail in QT prpl or slvr - Moto Rival wks w/out kybd open, 2. Use o/side touchpad 4 reg calls, use Telus' primo srvcs & cam 4 LOL-wrthy pics/vids 4 ur buds.
           Sez Moto CDA's Glenn Kennedy "Rival brings txt (less than)3'ing CDNs so
NE1 has quik accs to msg'ing, EZ typing in dk enviros & bklit keyboard 2 stay on top of soc scene, KWIM?"
           2 mark Rival arrival in CDA, Rival owners cld win day w/ Shiloh (Univ'l Rec'ds). DFRGT ltd time 3-pak Shiloh tracks 4 Rival owners.
           OMG - Moto fans r GT2GTHR on FB - so CHKFB @ facebook.com/motorolacanada & meet IRL on campus thru Moto Team who might buy ur txtbks
           OBTW - txtperts play game @ Motorola.ca/thumbfu, 2!
           Talk w/out ur hands w/ Moto's H790 unvrsl blutth hdst b/c sound qual is primo, its thinnest mic evar & uses Moto's CrystalTalk tech
           U can only get Moto's Rival @ Telus for as low as $99.99/3 yr commit't.
Check telus.ca & Motorola.ca/rival for info
           OK GG

Here's the regular full press release for those of you who can't make any sense of the version above:

Motorola and TELUS bring Canadians a fashionable new messaging device

           The Motorola Rival A455 features one-touch access to texts, emoticons and
           instant messaging

           TORONTO, Aug. 5 /CNW/ - Motorola provides Canadians the chance to dominate their social scene and never get thumb-tied again with the launch of the Motorola Rival A455, available today only at TELUS. With 7.2 billion text messages sent from Canadians in the first quarter of 2009*, Canadians are a text-savvy nation. Designed for quick and easy messaging(1), the Motorola Rival features a slide-out QWERTY keyboard and one-touch access to texts, emoticons and instant messaging.
           Available in this season's hottest colours, purple and tin silver, the Motorola Rival allows users to take and make calls using an external touch pad dialer without opening the slider. The Rival also offers a variety of multi-media features and access to TELUS premium services.
           "With the introduction of the Rival, Motorola is offering text-savvy Canadian youth a device that optimizes their texting experience," says Glenn Kennedy, sales manager, Motorola Canada. "Featuring quick access to messaging functions and easy typing even in dark environments with a full backlit QWERTY keyboard(1), Rival helps you stay on top of your social scene."
           "Texting is a very popular trend among Canadians," says Drazen Lalovic, vice-president of services planning and development at TELUS. "TELUS is responding to our clients' passion for texting by offering the latest and greatest texting devices, and the Motorola Rival fits the bill. It makes messaging fast, easy and fun."

           Meet Shiloh

           To celebrate the release of the Rival in Canada, Motorola is giving new Rival owners the chance to win a day with Universal Recording artist Shiloh.
Also, for a limited time, the purchase of a Motorola Rival will include access to three free Shiloh songs.

           Other key features of the Motorola Rival include:

           -   A backlit QWERTY keyboard that lights up either characters, numbers
               or symbols based on entry mode while texting in the dark.
           -   Ability to instantly connect with friends on Windows Messenger and
               Yahoo Messenger(1) with Mobile IM.
           -   Storage to hold up to 500 text messages in your inbox and outbox.
           -   Uploaded services including TELUS Mobile Music for access to millions
               of songs and TELUS Navigator for an enhanced navigation system right
               on your phone.
           -   Mobile Email that lets you access popular email services such as
               Yahoo, Gmail, and Windows Live to keep you connected while
               on-the-go.(1)
           -   A 3.5 mm headset jack and up to 8 GB optional removable memory to
               satisfy your appetite for music.
           -   A 2MP camera plus video capture/playback - great for picture and
               video messaging.

           Talk hands-free on the Rival using the stylish Motorola H790 Universal
Bluetooth(R) Headset, available now. Offering exceptional sound quality for conversations held on the go, the H790 is Motorola's thinnest ever dual-microphone headset yet and incorporates Motorola's revolutionary CrystalTalkTM technology, providing outstanding noise suppression, echo cancellation and wind noise reduction so you can hear and be heard even in noisy environments. The H790's Voice Prompt feature can be used to announce and manage incoming calls, connectivity, and even instruct users how to pair with their handset.

           Availability

           The Motorola Rival A455 is available only at TELUS for as little as
$99.99 with a three-year commitment. For more information please visit www.telus.com or www.motorola.ca/rival.
           The Motorola H790 Universal Bluetooth Headset is available at TELUS Mobility locations for $89.95 or online at www.motorola.ca.

           Connect with Motorola

           -   Motorola fans can connect with other fans on Facebook at
               www.facebook.com/motorolacanada.
           -   Txt for Texts: Students at Canadian Universities should be on the
               lookout for Motorola's campus teams this fall for the chance to
               experience Rival first-hand and get the chance to win their textbooks
               - check Motorola's Facebook page for exact dates and locations.
           -   Text enthusiasts can play Motorola's online text challenge and test
               their typing speed at www.motorola.ca/thumbfu.

           About Motorola

           Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.

           About TELUS

           TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.7 billion of annual revenue and 11.6 million customer connections including 6.2 million wireless subscribers, 4.2 million wireline network access lines and 1.2 million Internet subscribers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $137 million to charitable and not-for-profit organizations and volunteered more than 2.6 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead our local philanthropic initiatives. For more information about TELUS, please visit telus.com.

           * Source: Canadian Wireless Telecom Association

           Certain mobile phone features are dependent on the capabilities and settings of your service provider's network. Additionally, certain features may not be activated by your service provider, and/or their network settings may limit the feature's functionality. Always contact your service provider about feature availability and functionality. All features, functionality and other product specifications are based upon the latest available information and are believed to be accurate; however such product specifications are subject to change without notice or obligation. All talk and standby times are quoted in Digital Mode, and are approximate. Battery performance depends on network configuration, signal strength, operating temperature, features selected, and voice, data and other application usage patterns.

           (1) Network and/or SIM card dependent feature, not available in all
               areas. Airtime, data charges and/or additional charges may apply.
               Wireless email functionality requires an email account with wireless
               server capabilities.

           The unauthorized copying of copyrighted materials is contrary to the provisions of the Copyright Laws of the United States and other countries.
This device is intended solely for copying non-copyrighted materials, materials in which you own the copyright, or materials which you are authorized or legally permitted to copy. If you are uncertain about your right to copy any material, please contact your legal advisor.

           MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. (c) Motorola, Inc. 2009. All rights reserved.