In a survey conducted by Ipsos-Reid on behalf Rogers Wireless, it was discovered that Atlantic Canadians rank as the top mobile internet users in the country.
More specifically, 63% of those who own a mobile phone in Atlantic Canada use it to access the internet for personal e-mail, while 36% use it for social networking sites such as Facebook and Twitter. With 69% of Atlantic Canadians over the age of 18 already owning a mobile phone or smartphone, this region definitely accounts for the majority of mobile internet users in Canada. Likewise, 70% of all Canadians are using the mobile internet, an 11% increase over last year.
As such, Rogers is eyeing these mobile internet users as their target market when they release both the HTC Dream and HTC Magic later this year. As Android phones are aimed at providing a more seamless web experience on a mobile phone, Rogers is banking on the interest of Canadians for mobile internet use as their ticket for success with these new HTC phones.
Of course, pricing will always be an issue, but with the lack of any serious competition on the horizon as far as Android phones are concerned, Rogers looks like they have a potential hit on their hands.
Atlantic Canada Joins the Mobile Revolution with Rogers Wireless
At 21 per cent, Atlantic Canadian mobile users among top in Canada when it comes to mobile Internet access
HALIFAX, NS – May 14, 2009 – Canadians are becoming captivated by “mobile surfing” - increasingly accessing the web from their cellphones and smartphones daily. Polling conducted by Ipsos-Reid on behalf of Rogers Wireless showed that 26 per cent of wirelessly connected Canadians aged 18-34 are accessing the web from their mobile devices everyday, and of that, 65 per cent are browsing from their mobiles multiple times a day.
The study found that 70 per cent of wirelessly connected Canadians are accessing the mobile internet for personal email, compared with just 11 per cent in 2008. Thirty-six per cent of respondents used their mobile devices to search for information, up from just seven per cent in 2008.
In addition, more than one quarter are browsing the web from their mobiles at least once a day, with half of those accessing popular social networking sites like Facebook and Twitter directly from their mobile devices.
Atlantic Canada Poll Highlights
· 69 per cent of Atlantic Canadians over 18 own a cellphone or a smartphone
· Atlantic Canadians use their mobile devices to stay in touch with 63 per cent of users accessing the web for personal email and 36 per cent accessing social networking sites such as Facebook and Twitter
· 20 per cent of Atlantic Canadians stay informed wirelessly by accessing news sites
The HTC Dream™ and HTC Magic™ smartphones will soon debut in Canada, the first cellphones in Canada powered by the Android platform, providing Canadian mobile surfers with two high-powered options to keep them surfing anytime, anywhere. With full HTML browsing and 3.2 inch HVGA touchscreens, both smartphones are built to let you get the most out of your mobile browsing experience. These phones will build on Rogers Wireless’ leading line-up of 3G mobile devices.
“The Internet is a huge part of our everyday lives – especially younger Canadians who want the web all the time,” says Kevin Macintyre, Director, Marketing, Rogers Wireless. “With must-have handsets like the HTC Dream and HTC Magic, running on Canada’s fastest mobile network, Canadian consumers now have an unmatched selection of mobile devices delivering them a true web experience when and where they want it.”
Research conducted by Ipsos-Reid showed that 70 per cent of wirelessly connected Canadians surfing the web on their mobile phones are checking personal email, and nearly one in three mobile surfers are using popular tools like maps and search. Android’s integration with a wide range of Google™ mobile services, including Google Search™, Google Maps™, Gmail™ and more, means Canadians can enjoy their favourite web programs when and where they want.
The HTC Magic features a 3.2 inch LCD HVGA (480x320) touchscreen with a virtual touch keyboard. The HTC Dream features both a 3.2 LCD HVGA touchscreen as well as full five-row QWERTY keyboard, making it simple for users to surf and text however they prefer.
Both handsets feature a 3.2 megapixel camera with autofocus and camcorder mode, which allows users to film video and upload directly from their handset to YouTube. Both handsets also feature an accelerometer for sensing movement and a digital compass for complete orientation data, as well as microSD storage that’s expandable up to 16GB.
Both the HTC Dream and HTC Magic run on Rogers’ 3.5G, 7.2 Mbps
High-Speed Packet Access (HSPA) network, twice as fast as any other network in Canada. On the 7.2 HSPA network users achieve wireless download speeds similar to standard broadband connections, giving them the only true mobile broadband experience in the country today.
Full survey information is available at www.ipsos-na.com/news.
Rogers will release additional details of the launch soon. In the meantime, customers can join the revolution by signing up for more information at rogers.com/revolution.
About Rogers Wireless
Rogers Wireless provides wireless voice and data communications services across Canada to more than 8 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada's fastest mobile data network as well as the most reliable network for voice with the clearest reception and fewest dropped calls, Rogers Wireless is Canada's largest wireless provider and the only carrier operating on the global standard GSM and highly advanced HSPA technology platforms. In addition to providing seamless roaming in more than 200 countries/areas with its GSM based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.
Google, Google Search, Google Maps, and Gmail are trademarks of Google Inc.
HTC Dream and HTC Magic are trade names of HTC Corporation in Canada and other countries. Rogers and the Rogers logo are trademarks of Rogers Communications Inc., used under license.