The Motorola W233 Renew is now available on Fido.

fido-motorola-renew

Announced earlier this year, this environmentally friendly phone is made from plastics coming from recycled water bottles and is the first certified Carbon-free cell phone in the market. Initial reports suggested the W233 would cost $10 on a 2-yr contract and $70 prepaid. Those turned out to be pretty accurate reports as the W233 can be yours for $0 on a 2-yr contract and for $65 with a prepaid plan.

As a quick refresher, the Motorola W233 Renew comes with dual-band 850/1900 GSM/EDGE, CrytalTalk technology and supports microSD cards of up to 2GB capacity. It might not feature a digital camera, Bluetooth or WiFi, but it does the environment a whole of good since it doesn’t make use of any harmful toxic materials.

Motorola and Fido announce Canadian availability of the world's first mobile phone made with recycled water bottles

           MOTO Renew phone housing made with 25 per cent post-consumer recycled
           plastics

           TORONTO, April 2 /CNW/ - Motorola and Fido offer Canadians another way to put the environment first with today's launch of the MOTO w233 Renew, exclusive to Fido customers. Renew is the ideal mobile phone for the eco-conscious and budget-minded. This high-quality wireless device is eco-friendly in several different ways, offering: 100 per cent recyclable phone housing; an in-box postage-paid recycling envelope; Carbonfree(R) certification; best in-class talk time; and efficient post-consumer packaging.

           "As the wireless savings company that cares, not only about our customers but about the environment as well, we are proud to exclusively offer the MOTO
w233 Renew," says Sylvain Roy, senior vice president and general manager, Fido. "With the availability of Renew, the first mobile device in Canada made using 25 per cent recycled plastics, our environmentally-conscious customers have yet another reason to feel good about being a part of Fido, at a budget-friendly price point."

           A first of its kind, the plastic phone housing for the Renew is made from recycled five-gallon water bottles. In fact, a run of 1,000,000 w233 Renew phones will consume enough five-gallon water bottles that stacked end-to-end would extend over five times the height of the CN Tower.

           Renew is also the world's first certified CarbonFree(R) mobile phone on the market. Through an alliance with Carbonfund.org(TM), Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through its lifecycle via investments in renewable energy sources and reforestation. Renew earned Carbonfund.org's CarbonFree(R) Product Certification after an extensive product life-cycle assessment.
           
"The MOTO w233 Renew is a highlight of Motorola's ongoing commitment to sustainability and the environment," says Bill Olson, director, Office of Sustainability and Stewardship, Mobile Devices, Motorola. "We're thrilled to offer Canadians the chance to put the environment first when making a mobile phone purchase. Renew is a phone that's been designed from the ground up to be environmentally friendly."

           
           Other features of the MOTO w233 Renew include:

           -   Best in class talk time - up to nine hours - so customers can talk
               more, and conserve energy by charging their device less frequently.

           -   Phone packaging that has been reduced by 22 per cent and in-box
               content by 80 per cent, which helps reduce landfill waste and
               transportation emissions; in-box materials that have been printed on
               100 per cent post-consumer recycled paper with vegetable-based inks.

           -   CrystalTalk(TM) technology and messaging capabilities with access to
               the mobile web.(1)

           -   Built-in music player that can hold up to 2 GB of stored music(2).
           

           MOTO w233 Renew's phone housing is 100 per cent recyclable using an in-box postage-paid recycling envelope from Phones-for-Food or in-person at any Fido store. Fido has been a national wireless sponsor of the Phones-for-Food program since 2007.

           Availability

           The MOTO w233 Renew is available exclusively at Fido outlets and online at fido.ca for $0 with a two-year Fido Agreement. For additional information, please visit www.motorola.ca/renew or www.fido.ca.