The BlackBerry App World is now live and ready for download.

Just head on over to on your BlackBerry smartphone or enter an email address integrated with your BlackBerry device here so that an appropriate link can be sent to your phone. Just be reminded that this only works with BlackBerry devices running on software version 4.2 or higher, BlackBerry smartphones with trackballs or SurePress touchscreen (read: BlackBerry Storm), and is currently limited to US, Canada and the UK and may not be available on all networks. While there are certain apps that are free of charge, purchasing those apps that are for retail can only be done through PayPal. However, RIM is assuring everyone that they are working on an alternative payment system to accommodate those that do not or don’t wish to set up an account with PayPal.

So, if you fit the bill, go ahead and try out this new BlackBerry App World on your RIM smartphone today. While you’re at it, do share with us how you find RIM’s app store offering as we’d surely love to hear your take on it.