We’ve heard about the Windows Marketplace before (formerly referred to as the Skymarket) but apart from it being Microsoft’s answer to the Apple App Store, we’re pretty much in the dark as to what it can offer consumer and developers alike.

Thank goodness that Microsoft has finally decided to unveil some details regarding their own app store. Based on the latest info available, developers will need to pay an annual $99 fee which will allow them to submit up to 5 apps per year. An additional $99 per app will be charged in excess of that limitation. Developers will get to keep 70% of sales revenue which is at par with its contemporaries. In contrast with Apple, Microsoft is promising to be transparent in the app certification process and will provide guidance and support until the final version goes on sale to consumers.

We’re still not quite sure how this pricing for app submissions will affect us, the consumers, but at least things are becoming more concrete as far as the Windows Marketplace is concerned. It was also disclosed that Windows Marketplace for Mobile will initially be made available in 29 countries later this year alongside the release of the first batch of Windows Mobile 6.5-enabled handsets.

The full press release can be found here.