Things are definitely heating up as the release of the BlackBerry Storm draws ever so close. While Telus may have been the first to offer a $99 smartphone plan, Bell is making sure that they won't be the only ones.

Bell's new plan, like Telus, comes with 1,000 daytime minutes, unlimited evening and weekends calls after 9pm, call display, unlimited SMS, email and data, BlackBerry Messenger and IM. That’s a lot of unlimited goodness you can enjoy for $99/month. Aside from being the two telecoms that will offer the BlackBerry Storm in Canada, they now also have similar all-in smartphone plans to lure in potential subscribers.

Don’t you just love friendly competition? It surely brings out the best in everyone.