text message rates increase arrowIt appears a few of the Canadian wireless carriers have found a new hobby: raising our text messaging rates! What fun.

Bell Mobility, and it’s MVNO Solo Mobile, will be increasing their per text price points beginning August 8th, following a trend already set by US carriers Verizon Wireless and AT&T Wireless.

Here’s the skinny on the new text price points for Bell:

Cost to send Text Message:
From Canada to Canada or to US for Clients without a text messaging bundle: 15¢
From Canada to International: 25¢
From Outside Canada: 60¢

Cost to receive Text Message:
From anywhere if you do not subscribe to a text messaging bundle: 15¢
From anywhere if you DO have a text messaging bundle: 0¢

Telus, too, will be increasing their text messaging rates later next month.

Until now, incoming text messages were free in Canada.

Perhaps one reason text message rates are increasing is because Canadians send 45.4 million texts per day, and it’s all about what the market will bear. But another reason is that when a customer purchases a text messaging bundle, the company’s “Data Usage Per Customer” dollar value goes north, and since wireless carriers have now measure their growth by “data” rather than “new customers”, they are anxious to push those text bundles.

But don’t take my word for it; I’m still deciding whether we actually went to the moon.

Thanks Matt for the heads up!