The ad from E-Mobile from Japan has many tech sites thinking the Japanese have gone racist. The ad obviously references U.S. presidential candidate Barack Obama and his campaign. While most people in the Western hemisphere would naturally react to a monkey substituting for a black American politician, in Japan there is no such racist connotation - at least with regards to monkeys (in this case it's a macaque monkey, which are quite common in the region). The macaque has appeared in other E-Mobile commercials as well, so you could say it's a recurring role for the monkey.