A firm named iCloud Communications has filed a lawsuit against Apple over its “iCloud” trademark. Apple announced the new cloud storage and sync service dubbed iCloud during its WWDC keynote last week, and iCloud Communications now wants the Cupertino-based tech giant to get rid of “all labels, signs, prints, insignia, letterhead, brochures, business cards, invoices and any other written or recorded material or advertisements” referring to the service. iCloud Communications said that Apple consistently uses trademarks owned by others, and references other legal battles over trademarks for the iPhone, iAd, Mighty Mouse, iPad, and even the name Apple itself.

Read the full story at BGR