CEATEC 2010 is live right now in Japan, and it’s a melting pot of mobile goodies that pushes envelope in terms of innovations. One such device is the new Panasonic Lumix Phone. For those of you not familiar with the brand, Lumix is Panasonic’s bread and butter camera line. So, why use it to name a phone? Simple, because this baby basically further blurs the line that distinguishes a phone from a camera even more.

Panasonic Lumix Phone

The Lumix Phone is a 13.2-megapixel camera phone that, at first glance, can easily be mistaken for a camera. Slide it open, and a alphanumeric keypad gets revealed reminding you that this is actually a mobile phone. It also features a 3.3-inch LCD touchscreen and comes with WiFi connectivity as well.

Here’s a short promotional video of it as recorded by Engadget:

The Lumix Phone is no svelte beauty, but it definitely provides more imaging capabilities than your average camera phone. Sadly though, the chances of the Lumix Phone debuting in the North American market are pretty slim. This just serves as a teaser as to what Japan residents will soon be enjoying, and what us folks living elsewhere will just be dreaming about until one of the more renowned phone makers comes out with a similar product for the international market.