Wind Mobile is no longer the new kid on the block in Canada as Data & Audio-Visual Enterprises, better known as DAVE Wireless, has just officially launched in the country as Mobilicity.

Mobilicity (formerly known as DAVE Wireless)

They don’t have a line-up of mobile phones yet nor do they have a set of plans available for everyone’s perusal, but a quick visit to their website does assure us that they’ll be coming out with unlimited plans, and they won’t require subscribers to sign a contract. It looks like someone learned a thing or two from Wind Mobile here. Anyway, as far as network coverage is concerned, they’re set to go live with their AWS 3G network this spring in Toronto with Calgary, Edmonton, and Ottawa to follow suit later this year.

Sounds good so far, but we’ll hold off passing judgment on Mobilicity until everything is out in the open already. You can read the full press release here.