Else (formerly known as Emblaze Mobile) might not be a familiar name in the mobile phone scene, but after seeing the First Else, their first cell phone offering, we wouldn’t be surprised if they’ll soon be regular household name.

Emblaze First Else

The First Else boasts of a TI OMAP 3430 processor running at the helm, a 3.5-inch 854x480 resolution capacitive touchscreen, 5-megapixel camera, WiFi, Bluetooth, HSDPA connectivity, 1450mAh battery, and 480p video recording/playback at 30fps. Its specs are pretty decent, not outstanding by any means, but what truly makes this a device worth watching out for is its original Access Linux-based ELSE INTUITION operating system.

Here’s a brief explanation of what ELSE INTUITION is all about as posted on Gizmodo:

ELSE INTUITION™ is a complete mobile platform developed by ACCESS and Emblaze Mobile. Thanks to the combination of ACCESS Linux Platform v3.0 and an advanced user interface engine, jointly developed by Emblaze Mobile and ACCESS, ELSE INTUITION™ delivers a highly compelling and differentiated user experience, coupled with state-of-the-art hardware, accelerated 2D/3D graphics and elegant transition effects. ELSE INTUITION™ takes advantage of ACCESS Linux Platform v3.0 to provide advanced flexibility and configurability, enabling users to run multiple applications simultaneously, switching between them with ease. All data and content, including contacts, appointments, videos and photos can be rendered anywhere, not just within a single dedicated application, giving users faster, easier and more consistent access to their information.

This video demo courtesy of Engadget should give you guys a better idea why we’re stoked about the First Else:

Granted that the user interface tends to discriminate against left-handed individuals, we’re still giving them props for originality with their unique approach to making touchscreen device use a lot easier for consumers. Unfortunately, there's still no word though on when and where the First Else will be released or possible retail price, but rumor has it that it’ll be making its big debut sometime in Q2 of 2010. For more details, you can check out the Emblaze First Else website.