- Sandeep Budki , The Mobile Indian
Yu Yureka is worth buying simply because it packs in most of the features that are available in silos in other high-end phones, thanks to Cyanogen.
- Jamshed Avari , NDTV
Yu has identified its target audience well and has delivered a very, very attractive product.
- microSD support
- Dual SIM
- 4G LTE
- Hit-or-miss battery life
- Plastic chassis
As a subdivision of Micromax, the Yu brand of phones hopes to turn heads and entice buyers with low-cost, high-performance devices. The Yureka is the first handset available from the group. With so many budget options available, what makes this one the one for you? Let’s see how reviewers feel.
At first glance, the phone is rather unassuming. While large the plastic shell is typical of budget phones. Reviewers did love the rear “moonstone” treatment for improving grip and reducing smudges. With its rounded design and thinner 8mm+ profile, they also help to improve the manageability of this otherwise massive phablet. Times of India thought it was easy to use, noting that it, “doesn't feel humongous.” Unleash the Phones was more positive, stating, “Sure its all plastic, but in terms of build quality, I’d say its the best phone Micromax has made so far.”
Housed in the plastic shell, you’ll find a 5.5-inch IPS display with a resolution of 1280-by-720 pixels. If you’re a detail junky, the screen is a little behind the times, but still adequate for its price market. The resolution shows in many reviews, with NDTV Gadgets saying that it’s, “A little grainy.” Times of India also found the color balance to be a bit off, with colder hues than usual, leading them to say, “We found the tint to be intimidating.”
On the performance front, the Yureka boasts a 1.5GHz 64-bit Snapdragon 615 octa-core processor with 2GB of RAM. No reviews mentioned any issues with the device’s performance, many even trying the latest games and having no issues. Combined with Cyanogen OS 11, the phone appears to provide silky smooth performance. A promised update from Micromax will bring a Cyanogen OS update based on Android 5.0 in the future as well. When this happens, Times of India is concerned about performance, noting, “Phones still need more memory to fully leverage 64-bit capabilities and 2GB would not really suffice.”
If you’re looking to snap pictures while you’re out and about, the handset features a 13MP Sony-powered rear camera with flash and a 5MP front-facing chat and selfie camera. Overall, reviews of the cameras were very positive. Unleash the Phones said, “Camera quality was pretty impressive for a phone in this price range.” Android Guys was on the fence, stating, “The camera focuses swiftly, captures adequate details but the color tone is slightly on the warmer side.” Some reviews noted issues with low-light performance as well, but for a budget phone, it appears to pack quite the camera.
All of this is kept running with a 2500mAh battery. Reviews of battery life were hit or miss. Some claimed all day usage with no problems, others found they were scrambling for the charger before the end a work day. Battery life will likely depend on your data usage and gaming. If you’re a power user, you might consider a battery backup just to be safe.
Other features include 16GB of internal storage with microSD support and Dual SIM support. Forwarding calls from one SIM to another is not supported and one SIM is located behind the battery, making it impossible to hotswap, so planning your network connectivity ahead of time could be important.
While Micromax might not have the best reputation, it appears their new Yu brand could be working to fix some of the concerns. Times of India noted “The build quality and display are not top notch but the performance offered by the phone is superior compared to other phones in the price segment.” NDTV Gadgets was similarly impressed, stating, “The Yu Yureka has a lot going for it, and even its minor flaws can be overlooked considering the amazingly low price.“
Reviews (8.5/10 Avg. rating)
A new benchmark for budget smartphones
Good display, competitive pricing, and smooth OS
The YU YUREKA is definitely a value for money 4G smartphone. We compared the Xiaomi Redmi Note 4G with the YU Yureka recently and found the Yureka better than the Redmi Note 4G in several aspects. YU offers free on-site warranty and offers warranty even if the phone is rooted and its bootloader unlocked. The main problem is the limited availability of the smartphone. YU has promised to increase the number of units gradually. YU should also improve the camera’s low-light performance and reduce heating though software update. Those things aside, YUREKA is a good choice if you are lookin... Full review
Certainly more bang for your buck
You need to explore it to get the most out of it
Yu Yureka is worth buying simply because it is packed with features that are available in silos in other high-end Android phones, all thanks to Cyanogen. The only worry for me is its availability as in the first round only 10,000 will be dispatched and it is not clear how many units will be up for grab in the following flash sales. Also, Most of the Android smartphone users who buy an affordable smartphone after some time start planning to migrate to other high end phones to have a better user experience and experience something refreshing (user interface). But, if you are on a tight budget... Full review
The Yureka offers countless possibilities of tweaking the device
The Yureka is not without its share of drawbacks. The chief among them being a not-so-sharp display along with poor low-light photography. The build quality is strictly OK. But these are compromises one might be willing to make if one wants an affordable phablet, which stands out from the pool of the cheap Android phablets in the market.
Micromax has not used any of its branding, so it should be interesting to see how the Yu brand pans out. Micromax has promised more variety in future devices under the Yu brand. It will take the online-only route for selling Yureka and all future Yu... Full review
You are definitely getting a bit more bang for your buck with this phone
Delivers a very good performance for geeks and mainstream consumers alike on a tight budget
So at the end of it all, let us return to the question we asked at the very beginning of the review: is the Yureka worth investing in? Well, we would be the last people to insist that it is perfect. The display could have been brighter and we certainly expected better sound from the loudspeaker. The geek brigade will also complain that the device’s camera is underwhelming, that its flash is not the greatest and there are even noises being made about the absence of a magnetometer in the compass, and will keep pointing out that it does not deliver the kind of experience that the ‘... Full review
Yu has identified its target audience well and has delivered a very, very attractive product
Micromax appears to have made a smart move. Indian buyers seem to be comfortable enough with online-only sales now, and if this device is available in sufficient quantities without the rigmarole of weekly registrations and flash sales, it will be a very solid alternative to the Xiaomi Redmi Note. The fact that the 4G version of the Redmi Note costs Rs. 1,000 more than the Yureka will also help Micromax win points over its Chinese cousin.
The Yu Yureka has a lot going for it, and even its minor flaws can be overlooked considering the amazingly low price. Yu has identified its target... Full review