Specs summary

Screen
4.7"

The Amazon Fire's screen is 4.7 inches with 720 x 1280 pixels resolution.

Processor
2.2 GHz

There is a Qualcomm Snapdragon 800 Quad core 2.2 GHz processor (CPU).

OS

The phone runs on the Fire OS 3.5 (Based on Android) operating system (OS).

Camera
13+ MP

You can take photos or capture video with the phone's onboard 13+ megapixel camera.

There is also a secondary front facing camera with 2+ megapixels resolution.

Storage
32/64 GB

Internal memory is 32/64 GB. No external card slot is available for expansion.

Battery
2400mAh

The phone is powered by a Lithium-Ion (Li-Ion), 2400 mAh battery. Amazon's performance ratings are 11.8 days standby time, 1320 minutes (2G), 1320 minutes (3G).



Its unique features don't provide enough utility, and come at the expense of both battery life and performance.

- Brad Molen , Engadget 


Amazon’s first smartphone is a series of interesting ideas in a package that is somehow much less than the sum of its parts.

- David Pierce , The Verge 

Reviews summary

6.4/10AVG.
RATING
Based on 38 reviews

What's good

  • Crisp, bright display
  • Unlimited photo storage for Prime subscribers
  • Firefly search
  • Respectable battery life

What's bad

  • No storage expansion
  • Limited wearable support
  • Questionable future for Dynamic Perspective display features

With a face-tracking camera array, 24/7 live support and access to a bounty of Amazon services, the Amazon Fire is turning heads in the smartphone market. How does Amazon’s first venture into smartphones stack up against the competition? Let’s take a look!

Outside of the Amazon-exclusive features, the hardware used in the Fire is firmly in the mid-tier. A 4.7-inch 720p display provides crisp visuals and plenty of screen real estate while a quad-core processor ensures smooth phone operation. With 2GB of RAM, the device should multitask with ease. It runs Amazon’s FireOS, an offshoot of Android’s Jelly Bean OS. This means it lacks support for wearables and some of the newer accessories gaining popularity as well.

One of the most talked about features of the device is the Dynamic Perspective display. Using five cameras, the device tracks your face to create a pseudo-3D element to supporting apps and allows for a wide range of gesture-based controls. Reviews for Dynamic Perspective were scattered from glitchy to great. Engadget warns, “Users with motion sickness will not like the Dynamic Perspective option. Fortunately, Amazon will let you turn this feature off.”

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Wired UK had issues with face tracking when more than one person was looking at the phone. CNet says that it is “a lot like having a Kinect stuck on the front of your phone, even though it isn't particularly useful.” In many ways, the biggest concern will be support for the feature. If app developers embrace the technology, reviews might improve.

Integration with Amazon Prime and the Amazon store is where the device truly appears to shine. This brings us to another highly touted feature of the device--Amazon Firefly. Simply launch the app and use the camera to highlight any object around you and Firefly scours Amazon and other supported services, including iHeart Radio for music, to find purchasing or streaming options. Reviews for the feature are quite high. Combined with the free year of Amazon Prime that comes with the purchase of the phone and it offers an easy-to-use portal into everything that Amazon has to offer. The Verge notes, “There simply has never been a better device to help you indulge in impulse purchases.”

Overall, reviews note that the phone, much like its hardware, is simply okay. Engadget says, “Spec-wise, it isn't the most impressive phone. But it's not horrible either - it's simply what you'd expect from an average phone.” It appears the big question for most potential buyers is if you want to buy into the Amazon ecosystem. Coupled with an Amazon account, the phone offers convenience and a novel take on the smartphone.

If you’re not a fan of Amazon’s services, you might find more compelling options elsewhere. Android Central summed up the device well, stating, “Amazon created a mobile device that speaks to its customer base perfectly, and the end result is the Fire Phone."


Reviews (6.4/10 Avg. rating)


Notebookcheck

A powerful smartphone with a decent camera and a very bright display

from Notebookcheck

All things considered, you get a lot of average performances and the Fire Phone only has a few real positive aspects. It might be worth a look if you are a big Amazon fan or if you just want a fast smartphone for a small price and can live with the software. All others should better wait for the successor.

Read full review

All things considered, you get a lot of average performances and the Fire Phone only has a few real positive aspects. It might be worth a look if you are a big Amazon fan or if you just want a fast smartphone for a small price and can live with the software. All others should better wait for the successor.

Read full review

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The Inquirer

Essentially a phone for shopping on Amazon

from The Inquirer

Should you buy the Amazon Fire Phone? If you haven't already guessed, probably not.

While Amazon's debut smartphone has some redeeming features - such as its above-average 13MP camera and decent battery life - it's let down by the clunky design, disappointing screen and, in particular, Amazon's custom Fire OS...

More

Should you buy the Amazon Fire Phone? If you haven't already guessed, probably not.

While Amazon's debut smartphone has some redeeming features - such as its above-average 13MP camera and decent battery life - it's let down by the clunky design, disappointing screen and, in particular, Amazon's custom Fire OS.

For those who haven't used Fire OS before, it's tricky to get to grips with. What's more, its lack of access to Google Play means it can't compete with other Android smartphones in terms of available apps.  

Read full review

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The Inquirer

Doesn't set the smartphone market alight

from The Inquirer

So, should you buy the Amazon Fire Phone? If you haven't already guessed, probably not.

While Amazon's debut smartphone has some redeeming features - such as its above-average 13MP camera and decent battery life - it's let down by the clunky design, disappointing screen and, in particular, Amazon's custom Fire OS...

More

So, should you buy the Amazon Fire Phone? If you haven't already guessed, probably not.

While Amazon's debut smartphone has some redeeming features - such as its above-average 13MP camera and decent battery life - it's let down by the clunky design, disappointing screen and, in particular, Amazon's custom Fire OS.

For those who haven't used Fire OS before, it's tricky to get to grips with. What's more, its lack of access to Google Play means it can't compete with other Android smartphones in terms of available apps.  

Read full review

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iTechTriad

The fire that needs more heat

from iTechTriad

The Fire Phone is Amazon’s first attempt at a smartphone, and that’s clear right off the bat. It delivers in some areas, but drops the ball in other very important ones. The lack of some apps, functionality, and the ecosystem really played a huge role on my thoughts in this review. Fr...More

The Fire Phone is Amazon’s first attempt at a smartphone, and that’s clear right off the bat. It delivers in some areas, but drops the ball in other very important ones. The lack of some apps, functionality, and the ecosystem really played a huge role on my thoughts in this review. Frankly, I wouldn't suggest this phone to anyone. Does that mean Amazon is done in the mobile phone business? Nope. There’s certainly a lot of potential for this device, Amazon just has a lot of work to do first. The Fire Phone is the first spark, but it hasn't lit the flame yet.

Read full review

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uSwitch

Feels hopelessly outdated and clunky

from uSwitch

It’s hard to escape the idea that the Fire phone is little more than a gimmick for Amazon to sell more stuff via its stores.

But in order to do that, it needs its key features to work and they simply don’t.

Firefly is poor and fails in most regards and Fire OS is a world away from more fully realised operating systems...

More

It’s hard to escape the idea that the Fire phone is little more than a gimmick for Amazon to sell more stuff via its stores.

But in order to do that, it needs its key features to work and they simply don’t.

Firefly is poor and fails in most regards and Fire OS is a world away from more fully realised operating systems.

Throw in an absurd Pay and Go price of £399 on O2, and you’ve got a phone that is best avoided.

Read full review

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Recombu

Aesthetically pleasing, reasonable battery life but overpriced

from Recombu

Amazon has had plenty of time to bring out a decent smartphone and certainly deep enough pockets to do its research. In many ways, the Fire phone is likable. The camera and hardware are solid and there are elements of the OS we started to appreciate. Android could do with a bit of streamlining in places...

More

Amazon has had plenty of time to bring out a decent smartphone and certainly deep enough pockets to do its research. In many ways, the Fire phone is likable. The camera and hardware are solid and there are elements of the OS we started to appreciate. Android could do with a bit of streamlining in places.

But it's hard to step away from the fact the unique selling points are gimmicky and add no real value. It also sometimes feels like a shopping tool with phone aspects. That in itself would be okay, were it not for the £400 price tag if you buy it SIM-free from O2. Even with a free year of Amazon Prime, it still seems expensive.

You could buy the Amazon Fire phone if you love online shopping, but you would be better served by the cheaper Sony Xperia Z3 Compact or the Motorola Moto G if you need to go cheaper, again. Unless you want to get burned.

Read full review

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The Guardian

Setting nothing ablaze

from The Guardian

The Amazon Fire Phone is not a wholly terrible smartphone, but it feels like a phone from 2010, not 2014.

Its limited apps, rough build, bulky design and inconsistent software are not up to scratch with Google’s Android, Apple’s iOS, Microsoft’s Windows Phone or BlackBerry’s BB10. Amazon loyalists will like the integration with every Amazon service, but most can be accessed via any other Android smartphone...

More

The Amazon Fire Phone is not a wholly terrible smartphone, but it feels like a phone from 2010, not 2014.

Its limited apps, rough build, bulky design and inconsistent software are not up to scratch with Google’s Android, Apple’s iOS, Microsoft’s Windows Phone or BlackBerry’s BB10. Amazon loyalists will like the integration with every Amazon service, but most can be accessed via any other Android smartphone.

If it was being offered for a lower cost, like the company’s Kindle Fire tablets, the story would be slightly different, but as it is, pitched against the iPhone 6, Samsung’s Galaxy S5, Sony’s Xperia Z3 and Microsoft’s Lumia 930, it is just not up to scratch. 

Read full review

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Tech Advisor

2014's quirkiest smartphone

from Tech Advisor

For roughly the same money, you could have a flagship Android smartphone or for a little more per month on contract, a brand new iPhone. If you're looking purely as specs, the Fire phone is fairly mid-range. The deal is sweetened by a year of free Amazon Prime, though, which would otherwise cost...More

For roughly the same money, you could have a flagship Android smartphone or for a little more per month on contract, a brand new iPhone. If you're looking purely as specs, the Fire phone is fairly mid-range. The deal is sweetened by a year of free Amazon Prime, though, which would otherwise cost you £79 and includes next-day delivery and the Instant Video streaming service. So the Fire phone has a few things going for it, but asking people to get to grips with a new operating system, deal with the limited app store and still pay top dollar for it is a bold move indeed. Ultimately, the safe option is to plump for an Android device such as the LG G3.

Read full review

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The Telegraph

Has some compelling unique features but a limited selection of apps could hinder its success

from The Telegraph

I would say that Amazon's first foray into the smartphone market is a solid effort. Notwithstanding the apps issue, it does everything you want a smartphone to do – the screen resolution is good, the processor is fast and the 13 Megapixel rear-facing camera is takes lovely pictures. On top of that, it comes with some interesting features and a unique interface...

More

I would say that Amazon's first foray into the smartphone market is a solid effort. Notwithstanding the apps issue, it does everything you want a smartphone to do – the screen resolution is good, the processor is fast and the 13 Megapixel rear-facing camera is takes lovely pictures. On top of that, it comes with some interesting features and a unique interface.

However, given that the device really relies on having an Amazon Prime subscription to take full advantage of the features, the big test will be whether developers get on board and create a compelling selection of apps for the Amazon Fire OS platform that take advantage of dynamic perspective, and give customers a compelling reason to sign up. 

Read full review

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Brighthand

Brings a fresh interface and some intriguing ideas, but the rest of the device is just too ordinary

from Brighthand

The Fire Phone is Amazon’s little missionary, heading out into the wild to spread the good word of the Amazon ecosystem. It tempts you by doing the thing Amazon’s always done to tempt people: giving away stuff for cheap. It brings a free Amazon Prime subscription, lots of free Amazon cloud storage, free apps in the Amazon app store, and a new tool that can turn all that overpriced stuff you see in the real world into more affordable stuff online. Now, you can have it for the same price as a normal midrange phone too...

More

The Fire Phone is Amazon’s little missionary, heading out into the wild to spread the good word of the Amazon ecosystem. It tempts you by doing the thing Amazon’s always done to tempt people: giving away stuff for cheap. It brings a free Amazon Prime subscription, lots of free Amazon cloud storage, free apps in the Amazon app store, and a new tool that can turn all that overpriced stuff you see in the real world into more affordable stuff online. Now, you can have it for the same price as a normal midrange phone too.

But the other details matter. The Fire Phone is somewhere around average in its build, display, performance, and battery life. It only works on one carrier. And the handful of features it does use to be different are either irrelevant or too sloppy in execution. What we’re left with a phone that feels like it’s designed with the goal of “getting people to use Amazon stuff” first, and “being a good phone” second. Google and Apple badly want people to use their services too, of course, but they do more top of that. Android phones have unrivaled variety and utility, and iPhones have prototypical designs and a dedication to a simpler experience.

The Fire Phone just has its one directive. It’s a decent little phone, but it needs something more. 

Read full review

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Surprisingly great

I purchased the phone strictly for development reasons with no plans to activate it. Based on pre-release reviews and comments, I expected a gimmicky phone. The first day or so, I just played around with the features, some seems strong while other seemed gimmicky. On the third day, I actually set th...More
I purchased the phone strictly for development reasons with no plans to activate it. Based on pre-release reviews and comments, I expected a gimmicky phone. The first day or so, I just played around with the features, some seems strong while other seemed gimmicky. On the third day, I actually set the phone up completely all my accounts and apps. That's when the phone really came a live. The homescreen carousel works great for multitasking and showing recent activity within an app and shortcut widgets to app specific tasks. I love that each individual GameCircle app has homescreen details on accomplishments. I find myself using the phone one handed, utilizing the phone motions to slide in menus and settings shade. These features in the first few days seemed gimmicky but I actually found myself using and preferring them because they provide easier one-handed interactions. I could go into a ton more details, solid hardware, great case, etc. But the best summary is simply to say, I gave my iPhone to my daughter because I now plan to actually activate the Fire phone. Less


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Full Specs

Overview
Release date July 26, 2014
Regions available USA, United Kindom
Networks
GSM:
850/900/1800/1900 MHz
UMTS:
850/900/1700/1900 /2100 MHz
LTE:
1700/1900/700/2100 /800/850/900/1800/2600 MHz
Data:
GPRS, EDGE, HSUPA, HSPA+, LTE
SIM card Nano-SIM
Dual SIM No
Operating System Fire OS 3.5 (Based on Android)

Compare Fire OS Smartphones

Processor Qualcomm Snapdragon 800 Quad core 2.2 GHz
Internal Flash Memory 32/64 GB
RAM 2 GB
ROM No
GPS Type A-GPS
Digital compass Yes
Flightmode Yes
Hearing Aid Compatible Yes
TTY/TDD Yes
Noise Cancellation Yes
SAR Head: 1.59 W/kg
Body: 0.71 W/kg
Languages English
Manufacturer Warranty 1 Year
Accessories Included Data Cable, Headphones, Manual, Standard Battery, USB Power Adapter
Power & battery
Type Lithium-Ion (Li-Ion)
Battery Capacity 2400 mAh
Removable Battery No
Wireless Charging No
Fast Charging No
Video Playback Time 660 minutes
Wi-Fi Surfing Time 419 minutes
3G Surfing Time Unknown
4G Surfing Time Unknown
Talk Time 1320 minutes
3G Talk Time Up to: 1320 minutes (3G)
Standby Time Up to: 11.8 days
Physical Characteristics
Design type Bar
Multi-Use Smart Phone / PDA Yes
Material Plastic
Colors Black
Dimensions [H x W x D] 14.0 x 6.6 x 0.9 cm (5.5 x 2.6 x 0.4 in)
Weight 160 grams
Water Resistant / Waterproof Unknown
Rugged design No
IP Rating No
Antenna Type Internal
Changeable Faceplates No
Display / Screen
Type Color
Technology LCD (IPS)
Colors 16.7 million
Resolution 720 x 1280 pixels
Pixel density 315 pixels
Size 4.7 inches
3D No
Secondary Display No
Sensors Ambient Light, Proximity, Motion / Accelerometer, Gyroscope
Graphics Yes
Themes No
Backlit Illumination Yes
Zoom / Magnification Yes
Screen Orientation Lock Yes
Multi-Touch Yes
Fingerprint-Resistant Coating No
Additional Display Features Capacitivee touch screen
Input / Navigation
Sleep / Wake Key Yes
Home Key Yes
Mute Key No
Input Type Touchscreen
Navigation Type Touchscreen
Predictive Text Entry Yes
Physical keyboard No
Voicemail Key No
Any Key Answer No
Voice Commands Yes
Keypad/Screen Lock Yes
External Volume Control Yes
External Media Playback Controls No
Fingerprint Sensor No
Call Management
Wi-Fi Calling No
Voice over LTE (VoLTE) No
Contact List Capacity Depends on system memory
Multiple Numbers Per Contact Email address, Other fields
Contact Groups Yes
Auto Answer No
Voice Activated Dialing Yes
Photo Caller ID Yes
Web / Email / Messaging
Web Browser Yes
Email Client Yes
Email Protocols POP3, IMAP, SMTP, Microsoft Exchange
Additional Email Features Gmail
Messaging SMS, MMS, IM
Push-to-talk (PTT) No
Connectivity
USB Micro-USB 2.0
USB OTG Support No
Infrared No
Bluetooth 3.0
Bluetooth Profiles A2DP, OPP/FTP, HSP
WiFi 802.11 a/b/g/n
WiFi Encryption No
Mobile Hotspot Yes
WiMAX No
Memory Expansion Slot No
Expansion Slot Info
PC Synchronization Yes
TV Out No
DLNA Support No
NFC Yes
UMA Support No
Data Tethering Compatibility Yes
Java Applications No
Brew Applications No
ECML / Digital Wallett Yes
PictBridge No
Camera
Main Camera
Aperture
Unknown
Resolution
13+ megapixels
Dual lens
No
Zoom
Yes
Flash
Yes (LED)
Additional Rear Camera Info
Auto focus, Geotagging, Image stabilization, Multi-shot, Panorama, HDR
Video Recording Formats
3GP / 3GPP, H.264 / AVC, MPEG-4, AVI
Video Recording Parameters
Full HD (1920 x 1080 pixels), 30 fps
Front Camera
Resolution
2+ megapixels
Zoom
Additional Front Camera Info
No
Video Recording Parameters
Audio / Video
Audio Playback Yes
Audio Formats MIDI, MP3, eAAC+, AAC+, AAC, AMR-WB, AMR-WB+, WAV, OGG, AMR-NB
Radio No
Video Playback Yes
Video Playback Formats 3GP / 3GPP, H.264 / AVC, MPEG-4, AVI
Mobile TV No
Streaming Video Yes
External Speakers Stereo
Headset Jack 3.5mm
Custom Ringtones Yes
Vibration Alert Yes
Downloadable Ringtones Yes
Ringtone Composer No
Ringer ID Yes
Haptic Feedback Vibration Yes
Speakerphone Yes
Apps
To-Do / Task List No
Calendar Yes
World Clock Yes
Alarm Yes
Stop Watch Yes
Timer Yes
Calculator Yes
Currency Converter No
Document Viewer Yes
Viewable document types AZW, DOC, DOCX, MOBL, PDF, TXT
Weather Yes
Stocks No
Maps Yes
NotePad Yes
Voice Memos / Recorder Yes
Games Downloadable, Pre-installed
Apps Downloadable, Pre-installed
Included Software / Apps -
More
Additional comments
Related Links Manual (PDF)
Amazon Fire Reviews
Where to buy Amazon Fire
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