What to do when my Coolpad phone is stuck on slash screen?

How does one go about "booting up" a phone stuck in the slash screen? [Coolpad 3300a--Kk 4.4, rooted]

Press and hold the volume up and volume down key's at the same time.

- Press the power button for about 1 second and release.
- Hit home button and recovery option's should show up.
- Use volume down to highlight "wipe data/factory reset"
- Press power to select.
- Press Power to reboot device. 

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